An international professional body working for the purchasing and supply professions. Supporting a global community of over 200,000 professionals and members in 150 countries.
CIPS entrusted Dsquared to rebrand and promote their new format of qualifications to their large learner base. This is a major segment of CIPS overall offering, so we were given the task of engaging both existing and prospective students whilst informing them of the changes using their knowledge and authority in the procurement and supply arena.
After an initial planning and research phase was completed, we proposed a new identity for the renewed CIPS qualifications in order to position them effectively with the overarching brand.
We created a stand-out and bold qualification identity ‘Orbs’, intriguing yet clear and derived from previous collateral. This identity helped to encourage students and the industry as a whole to grasp the format changes that had been made and embrace the results of these amendments.
The ‘Orbs’ were created with all marketing platforms in mind and the design features offer flexibility and impact in digital and print with static and animated formats.
The end result was a suite of eye-catching promotional material including brochures, syllabus guides, fact sheets, press adverts, newsletters, landing pages, emails, web banners, social media advertising through to CIPS own qualification online system and e-learning portal.
“We are delighted with the creative thinking and attention to detail the Dsquared team put into this project. We love it and our customers tell us that they love it too.” CIPS (The Chartered Institute of Procurement & Supply)