England’s greatest Elizabethan house near Stamford, just a stone’s throw from our offices. Built and mostly designed by William Cecil, Lord High Treasurer to Queen Elizabeth I, between 1555 and 1587. Uniquely positioned alongside the community and providing a valuable resource for the town with leisure, events and commercial activities.
We have been lucky enough to work with Burghley on a variety of their marketing projects for many years. In 2020, the Dsquared team were tasked with transforming the Burghley brand, bringing it up-to-date whilst ensuring their vision of connecting people with history, art, parkland and recreation were at the core of all of their communication.
Taking the results from the brand audit, we were able to set up numerous workshops with the client to help us to analyse the existing brand and focus on injecting the vision and values into a new design. We were delighted to be able to provide a solution that delivers all the reassurance and tradition of the familiar crest design but with a more contemporary appeal. The brand included a new logo, a new colour palette, fonts and a ‘design style’ to roll-out across all printed materials, digital marketing, signage, merchandise and uniform bringing consistency across all their assets.
We have also just completed Burghley’s new website!
It is important for us to speak with one voice, as one overarching brand which encapsulates what we represent, what our values are, our personality and most importantly, our vision and our promise.
We were invited to deliver the internal launch of the brand to all Burghley employees giving us an opportunity to talk them through the creative process and to reveal the final brand evolution. The Marketing team received almost immediate positive feedback from many of the employees who took the time to drop by and complement them on the results.