An award-winning college with a focus on providing a career ready experience for its students. Accredited with ‘outstanding’ apprenticeships in their most recent Ofsted and recognised at a national level for the quality of their courses and teaching.
Abingdon and Witney reached out to us over 10 years ago after they had undertaken a rebrand. We were initially tasked with designing a suite of prospectuses for their full-time, part-time and undergraduate courses. Since then, we have designed stand-out annual prospectuses with the evolution of their brand at the forefront. We have created campaign straplines to be used in conjunction with each fresh design, the latest being ‘closer to your career’, showing that the college offer more than the boundaries of the course itself. We are in the process of designing their new website and refreshed literature to drive traffic towards it after launch.
After building a trusted working relationship with the college over the past decade, we have become an extension of the team and enjoy creating fresh new ideas. We quickly learnt that Abingdon and Witney are a forward-thinking college who are always looking to lead the way with their marketing, given us the scope to do what we do best and push the creative boundaries.
We've recently been given a brief to increase the annual distribution of their part-time course literature, delivered through Oxfordshire Adult Learning, we proposed a quarterly newspaper which would reduce print costs whilst increasing visibility. The first edition was distributed to 250,000 homes across Oxfordshire and was really well-received both internally and externally.
"We continue to work with Dsquared across our print and digital platforms and are always impressed with their ability to renew and refresh our marketing materials. We are excited for the next steps with our website launch."