An award-winning college with a focus on providing a career ready experience for its students. Accredited with ‘outstanding’ apprenticeships in their most recent Ofsted and recognised at a national level for the quality of their courses and teaching.
Abingdon and Witney reached out to us over 10 years ago after they had undertaken a rebrand. We were initially tasked with designing a suite of prospectuses for their full-time, part-time and undergraduate courses. Since then, we have designed stand-out annual prospectuses and created campaign straplines to be used in conjunction with each fresh design.
More recently, we were selected to design and develop their new website and a ‘new look’ prospectus in the form of a pocket guide to drive traffic towards their site and digital channels.
After building a trusted working relationship with the college over the past decade, we have become an extension of the team and enjoy creating fresh new ideas. We quickly learnt that Abingdon and Witney are a forward-thinking college who are always looking to lead the way with their marketing, given us the scope to do what we do best and push the creative boundaries.
We have recently designed and launched their new website in Craft CMS giving them a 100% customisable site with an intuitive control panel for easy content and layout updates. Each course is now synchronised from Abingdon and Witney’s internal database significantly improving their search visibility and digital marketing capability. Creating a seamless user journey was central to this project – with a simplified menu structure and clear signposting it is now easy for both current and prospective students to reach the right landing page. We developed wishlist functionality for prospective students to easily find their preferred courses when returning to the site, before making their final selection.
"We continue to work with Dsquared across our print and digital platforms and are always impressed with their ability to renew and refresh our marketing materials. We are excited for the next steps as we promote our new website.”