Jack and Griffiths is a new luxury brand of shoe. The directors approached Dsquared to create an exclusive high-end ident for the start up footwear brand.
The shoes combine traditional styling with a modern and youthful appeal so the brand and ident would need to reflect this.
Once the brief had been created, we drafted various concepts and ideas to present before fully developing the new brand.
We're all really pleased with the result and look forward to seeing the brand flourish.
Logo design Branding Sales material