BSI test tube campaign

The British Standards Institute (BSI) In Vitro Diagnostics – (IVD) Excellence was a hugely successful global marketing campaign that received fantastic feedback from the local BSI companies across the globe who executed the campaign. BSI approached Dsquared to create a fully integrated marketing campaign for the Medical Devices division of the long established global business standards company.

Dsquared shaped the campaign content to promote the CE mark certification within the messaging.

Excellence, Experience, Best Practice, Market Access, Competence, the theme flourished.

“Dsquared injects enthusiasm into each and every project. We’re always delighted with the results; we couldn’t be happier with the innovative and creative messaging and concepts that Dsquared develop for us.”


Promotional design
Marketing material
Landing page

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