The British Standards Institute (BSI) In Vitro Diagnostics – (IVD) Excellence was a hugely successful global marketing campaign that received fantastic feedback from the local BSI companies across the globe who executed the campaign. BSI approached Dsquared to create a fully integrated marketing campaign for the Medical Devices division of the long established global business standards company.
Dsquared shaped the campaign content to promote the CE mark certification within the messaging.
Excellence, Experience, Best Practice, Market Access, Competence, the theme flourished.
Promotional design Messaging Marketing material E-shots Landing page