JIG owner, Iwan Jones was a previous client of Dsquared in his nine years as Managing Director of Renaissance Villages. After setting up his own property consultancy business in 2019 we were his first port of call to create the JIG branding, website and print marketing materials.
With over 20 years’ experience in land transactions, JIG trusted Dsquared to create and develop the brand across multiple platforms including creating a logo, stationery suite, business cards and a website.
From the brief stage, we researched JIG’s competition and target audience before producing four different logo concepts to reflect the premium and bespoke nature of the business offering.
The first logo concept was approved which gave JIG the most high-end look to reflect professionalism spanning a high-profile career in the planning industry. Communicating the bespoke service to large development clients was paramount and the unique bronze foil embossing brought this to life across the business cards and stationery range.
Our digital team were then tasked with building a website centred around the new branding. Keeping in mind the deadline and budget to give JIG an online presence, our developers utilised Tailwind CSS, a utility-first framework to speed up the development process whilst allowing maximum flexibility with the styling and design.
"It was crucial for the JIG branding and website to reflect a premium service for large scale developers and I am delighted with the final results from Dsquared. They responded well to my brief and offered an honest consultative approach throughout the process." - Iwan Jones, Owner and Managing Director