Creative home builder marketing strategies are hard to come by, and you may be having difficulty putting together a consistent, effective plan that allows you to reach your target audience, without diverting your time and focus from actually building houses.
5 Tips & Tricks for Effective Marketing
New-builds attract a high percentage of first-time buyers who are cautious about taking their first step on the property ladder.
Therefore, home builders need to acknowledge that sometimes the best content is not a direct sell but educational content. Content creation may take the form of blog posts, articles, videos, infographics, or something else, but its end goal is always to inform and educate.
Most prospects want information which will solve a common question, so by positioning yourself as a helpful resource you gain the opportunity to connect with buyers in a meaningful way and build rapport early on in their decision making process.
If you answer questions well, consumers may stay on your site for longer, become interested in your company, subscribe to your email, and later choose you as their home builder.
Content alone is unlikely to lead to a high volume of sales, but it encourages potential buyers in the right direction – it builds brand awareness and improves SEO too.
The way people look for and purchase homes has changed drastically over recent years.
90% of buyers turn to the internet for all their housing needs, whether it’s learning about mortgages or making the final decision.
If you want to engage your target audience, you need to successfully reach, attract and connect with them where they spend their time - online. If your company’s website doesn’t appear on the first page of Google, you’re already losing business to your competitors.
Think of your website as your virtual showroom. Just as your physical presence must make a positive first impression, so must your website. We use Craft CMS to create quality, well-optimised websites which can act as polished information and lead capture centres for all your business needs.
of buyers turn to the internet for all their housing needs
of mobile searchers are more likely to contact a local business if they have a mobile-friendly site
of consumers judge a company's credibility based on their website design
Occasionally potential customers are interested in your company or what you have to say, but aren’t ready to make a purchase yet. In this case, it’s useful to have the option to keep in touch with them and stay in the back of their mind - for that future opportunity.
Adding potential buyers to a mailing list and setting up a regular email newsletter holds peoples’ interests and keeps them up-to-date as developments progress. You could acknowledge new homes you have built or discuss innovations in the industry.
Your approach can be tailored; communicating with your subscribers as often as you like and personalising your messaging, can help make them more effective.
Social media for home builders may sound a bit alien and very difficult, but it can be one of the easiest and most effective ways to communicate with potential leads and build relationships with customers.
Platforms like Facebook and LinkedIn allow you to access new audiences and offer a new level of customer service to your target market.
Facebook lets you share updates/ photos of new homes or construction, answer questions and engage in conversations with prospects. Whilst utilising LinkedIn correctly will allow you to find conversations that are already happening about your company/ industry and respond to them. You can prove yourself as a thought leader in the industry and show potential buyers they can trust your expertise.
5. Well-designed brand and brochures
A well-designed and clearly branded brochure will provide visual aids to encourage, educate and entice your buyers.
Before a customer views a house, they want to be confident that it matches with their wants and needs for their ideal home and lifestyle.
Your marketing materials should reflect your quality, high-end property portfolio- customers in the market for these houses would expect nothing less. Poorly designed, unaesthetic brochures will undo all your hard work and suggest that your houses aren’t as you claim them to be.
Alongside striking visuals, the copy and messaging you communicate needs to help you seal the deal too.
Boring lists of fixtures and fittings are no longer desired; customers want to learn about the location, history, future plans and your company credentials, all within your property brochure.
If you’re looking for a company to help you take your home builder marketing to the next level, Dsquared has the knowledge and experience necessary to do just that.
As a leading full-service marketing agency, we have the capacity to take care of your marketing communications across all customer touchpoints or we can focus on a specific area: content creation, branding, website development or marketing literature.
We tailor your marketing communications so that your business connects with prospectus home buyers, in different ways, at each stage of their decision making process. It’s important to recognise that selling homes isn’t just about the physical houses, buyers are motivated by the lifestyle and experience you sell to them too.
Either way, we’re committed to helping our clients improve their visibility and reach more customers. We’re not afraid to think outside the box and propose new ideas or strategy if we think it’s going to help your business and ultimately convert customers.
Check out some of our work